Sarina Hamamgi

Freelance Executive Producer, Director

Large-Scale Events, Cultural & Brand Activations, Government Initiatives, Partnerships & Sponsorships

︎Dubai, UAE / Riyadh, KSA


E-Mail | LinkedIn

Sarina Hamamgi is an award-winning and globally recognized Executive Producer and Director with over a decade of experience in Event Production, Experiential Marketing (XM), Brand Partnerships, and Creative Strategy. Renowned for her strategic leadership and creative execution, she is known for producing high-impact, large-scale live events and immersive experiences that exceed client objectives, elevate brand storytelling, and engage diverse audiences.

Working directly with Fortune 500 clients, global brands, international agencies, and government bodies, Sarina delivers large-scale public events, high-profile government and private sector engagements, experiential marketing programs, brand activations, content production, and digital media—while also overseeing creative strategy. She leads the full-cycle execution of flagship campaigns, cultural programming, and immersive experiences, and is experienced in managing complex, multi-stakeholder initiatives with budgets exceeding $15M USD across international markets.

AWARDS & RECOGNITIONS
🏆 Best Exhibition & Immersive Experience - Gold Winner, Muse Awards (NY) 2025
🏆 Best Innovative Project Targeting Children and Youth - Sharjah Government Communication Award (UAE) 2025
🏆 Best Celebration Ceremony – The Saudi Entertainment Technology Awards 2025
🏆 Guinness World Record – Largest Ardah Dance 2025
🏅 Best Arts & Culture Event (Finalist) – Middle East Event Awards 2025
📷 British Vogue - Published Photographer in June, July and August 2020 Print Editions


PAST CLIENTS PUBLISHED IN BRITISH VOGUE JUNE, JULY, AUGUST 2020

Passionate about forging genuine connections between brands and their audiences that feel organic, Sarina’s work result in bespoke 360° approach and award-winning campaigns. 

1. Experiential & Event Production
2. Creative & Content Production
3. Brand Partnership & Sponsorship
   
4. Talent Management

Sarina boasts an extensive network across Canada, the USA, and the GCC, with a continually expanding client list in each region.

Featured in Forbes, British Vogue, Rolling Stone, People Magazine, Vogue Business, Billboard Magazine, Noisey, Complex and more.

Portfolio and CV available upon request.